Every week you don't show up online, a less-experienced surgeon gets the referral instead.

Website builds are a one-time project fee starting at $5,000. Monthly retainers start at $3,500 for Presence, $5,500 for Voice, and $8,500 for Legacy. Annual commitments save 15%. Group practices with multiple surgeons receive additional discounts. Most surgeons recoup their investment with a single additional patient referral.

Monthly retainers require 30 days notice to cancel. We do not hold surgeons who are not getting value. Annual commitments receive 15% off but are paid upfront. The Practice Leadership Sprint is a standalone $3,000 project with no further obligation.

Most surgeons hear patients or referrers mention their content within 60 to 90 days. The bigger shifts happen between months four and six: referrers seeking you specifically, patients arriving pre-sold, your employer treating you differently. Authority compounds. It does not spike.

Most agencies start producing on day one and deliver copy that sounds like it came from a hospital PR department. We do the structural work first. We map where you stand, define what you want to own, and extract how you actually think before a single word gets written. Everything we produce traces back to something you said. That's the difference between content and commodity.

A 20-minute fit-check call to start. After that, weekly voice notes on your schedule. Five to ten minutes between cases, on a drive, whenever it fits. One monthly calibration call. Most surgeons spend more time on the average email than on the weekly voice note.

The Sprint produces your market research, positioning framework, voice architecture, and sample content. You see exactly what working with us looks and sounds like before committing further. If it is a fit, we transition into the monthly retainer. If it is not, you keep the Sprint deliverables and owe nothing more.

We draft posts in your voice. You review and publish them yourself. Nothing goes out without your approval. We also provide weekly engagement recommendations: who to connect with, which posts to comment on, and draft responses you can personalize. Your audience hears from you, not from us.

Each week we send you a specific prompt via WhatsApp. You record your response whenever it fits your schedule. We transcribe it, extract the key insights, and draft content in your voice. Over time this builds a library of your thinking that makes every piece of content sharper than the last. The database is yours.

Not necessarily. We audit what you have, update what needs updating, and build from there. You don't pay for a new build you don't need. If your current site is working structurally, we focus on content, SEO, and making sure AI search engines can find and cite you.

Yes. Some surgeons start with LinkedIn ghostwriting alone. Others need a website first. We build engagements around what you actually need, not around a rigid package. Every engagement starts with a conversation about where you are and what makes sense.

Building a professional presence on your own channels is not a compliance issue in most employment arrangements. You are publishing your clinical perspective, not your employer's proprietary information. That said, if your contract has specific social media or non-compete clauses, we recommend reviewing them. We have worked with surgeons across employment structures and can help you navigate the boundaries.

Yes. Practices with two to three surgeons receive 10% off per surgeon. Four to five surgeons receive 15% off per surgeon. Groups of six or more receive custom pricing. Each surgeon gets their own voice capture, positioning, and content. The discount reflects shared infrastructure, not shared output.

Everything we build belongs to you. Your website, your content, your LinkedIn presence, your IP library. None of it is tied to your current employer. Surgeons who build a presence before making a move have something most don't: a reputation that patients and referrers already associate with them, not with a hospital name.